What is a theme? Way #1: MBA consultants can help you examine your values and those of your target school Way #2: MBA consultants can help you see what unites your stories Way #3: MBA consultants can help...
Essay Tips
How to Effectively Demonstrate Leadership in MBA Essays
Why is demonstrating leadership so important for elite MBA programs? Leadership comes in many different forms Tips for demonstrating effective leadership My Admit Coach: Built on 10 Years of Proven Results...
How to Highlight Uniqueness In Your MBA Essays
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How to Effectively Illustrate Impact in Your MBA Essays
Link your past achievements with future impact Show how your goals will create change Specify how the school’s MBA program will prepare you to make impact Show how you will enrich the school’s community...
How to Use Storytelling to Write Standout MBA Essays
Why does storytelling matter? Hook your reader from the very first sentence Using the STAR Method The important role of conflict in stories Isn’t it better not to use stories so I stand out? The Essay...
2025-2026 INSEAD Essay Analysis + Downloadable Sample Essays
UPDATE: This article was...
How to Use the STAR Method In Your Essays [Ellin Lolis’ Top Tips]
Include the necessary context Every good story needs a challenge Explain how you took action Avoid cliffhangers! Explain internal and external results SART? ATSR? RTSA? No - STAR! You are the star of your...
How to Show Fit with Your Top-Choice Schools [Ellin Lolis’ Top Tips]
Do your research Find common values Get some advice Be explicit Be implicit (actions, not words) Go deep, not wide Show commitment The Future of MBA Admissions is Here...
How To Write About Diversity and Inclusion [Ellin Lolis’ Top Tips]
Include your experience with DEI Show allyship DEI takes lots of forms Limited DEI experience? Don’t let that stop you. Promote DEI on campus Always be authentic Show long-term commitment My Admit Coach:...