Link your past achievements with future impact Show how your goals will create change Specify how the school’s MBA program will prepare you to make impact Show how you will enrich the school’s community...
Essay Tips
How to Use Storytelling to Write Standout MBA Essays
Why does storytelling matter? Hook your reader from the very first sentence Using the STAR Method The important role of conflict in stories Isn’t it better not to use stories so I stand out? Get expert help...
2025-2026 INSEAD Essay Analysis + Downloadable Sample Essays
UPDATE: This article was...
How to Use the STAR Method In Your Essays [Ellin Lolis’ Top Tips]
Include the necessary context Every good story needs a challenge Explain how you took action Avoid cliffhangers! Explain internal and external results SART? ATSR? RTSA? No - STAR! You are the star of your...
How to Show Fit with Your Top-Choice Schools [Ellin Lolis’ Top Tips]
Do your research Find common values Get some advice Be explicit Be implicit (actions, not words) Go deep, not wide Show commitment Struggling to Make Your MBA Application Stand Out?...
How To Write About Diversity and Inclusion [Ellin Lolis’ Top Tips]
Include your experience with DEI Show allyship DEI takes lots of forms Limited DEI experience? Don’t let that stop you. Promote DEI on campus Always be authentic Show long-term commitment Worried you won’t get...
How To Write About Extracurriculars In MBA Essays [Ellin Lolis’ Top Tips]
Go beyond the required curriculum Share your interests Be a leader! Details are key Be honest and sincere! Connect to impact! Feeling Overwhelmed with the MBA Application Process?...
How To Show Leadership In Your MBA Essay [Ellin Lolis’ Top Tips]
Remember, leadership comes in many forms! Make leadership your theme Use STAR Highlight you. Use personal and professional leadership examples Show that leadership is a habit Leverage conflict Struggling to Make...
How To Discuss Failures & Weaknesses In MBA Essays [Ellin Lolis’ Top Tips]
Take advantage of failure Use STAR to demonstrate your strengths! Strengths and weaknesses complement each other Check out past examples! Nobody is perfect! Utilize personal failures, too Talk about failure – even...